BrieflyBranded - The 92

51. Manchester City

The Idea.

For this project I wanted to move away from the circular badge style which is taking over modern football, I therefore used one of Man City’s previous badges as inspiration for this rebrand.

The final product is a simplified version of the badge they used from 1997 to 2016, featuring a ship, and 3 stripes representing Manchester’s rivers and trading history, as well as a very modern stylised eagle spreading it’s wings.